A Clear Winner Emerges (Adsense Vs Media.net)
I’ve used and tested both Adsense and Media.net as well as other adnetworks and there’s a clear winner when it comes to these two, as well as a way to use both to your advantage to generate higher CPM’s than either could provide alone.
To get to the point right-off I’d recommend using Ezoic as they allow you to use both Media.net and Adsense ads at the same time in the same units, meaning you’ll always get the highest possible amount of revenue from either platform. You can learn more about Ezoic and/or Signup by clicking here.
If you can’t quite get approved for Ezoic as you don’t have enough content or traffic then I’d recommend Media.net over Adsense as in my experience over the multiple sites I’ve tried with them the revenue was around 18-34% higher depending on the website compared to Adsense. You can apply for Media.net by clicking here.
Which Makes More Money?
Let’s be real, so long as the ads aren’t super spammy garbage, which they won’t be by reputable ad agencies like Adsense or Media.net, the only thing that really matters is which pays more.
This varies greatly depending on the website and the source of your traffic, but for my four websites in three different niches that used both the CPM’s are listed below:
- Food-related Website – $3.22 averaged CPM
- Outdoors-related Website – $2.44 averaged CPM
- Travel-related Website – $3.86 averaged CPM
- Foreign-targeted Website (India & Nepal) – $0.97 averaged CPM
- Food-related Website -$4.55 averaged CPM
- Outdoors-related Website – $2.97 averaged CPM
- Travel-related Website -$5.17 averaged CPM
- Foreign-targeted Website (India & Nepal) – 0.94 averaged CPM
- Food-related Website – $8.55 averaged CPM
- Outdoors-related Website – $5.39 averaged CPM
- Travel-related Website – $9.78 averaged CPM
- Foreign-targeted Website (India & Nepal) – $3.24 averaged CPM
I can’t say what CPM you’ll achieve, where your traffic comes from, what your niche is on your site. But that’s my experience with both networks, and the network I currently use. The results are abundantly clear in my opinion.
- Adsense, at least in some niches, slightly outperform certain international traffic sources relative to Media.net
- Media.net slightly outperforms Adsense in US/Canada/UK/German traffic sources and niches in general
- Ezoic outperforms both to a significant Degree regardless of niche and origin of traffic
Which Network Should You Use?
Bottom line you should try to apply for Ezoic as they’ll without a doubt outperform both Adsense and Media.net as they’ll ensure you’re always getting paid the most either are willing to pay. It’s literally impossible to make less with them because of how their system works.
To apply for Ezoic all you need is a non-spammy site that has real traffic as well as google Adsense approval. If you have both you can apply for them by clicking here and get going. After signing up you should pair a media.net account you sign up for to ensure they can bid-up the cost of your ads as well.
What If Ezoic Doesn't Approve Me?
That’s a big if, as generally you’ll be accepted by Ezoic. They only reject sites with no real traffic or spammy websites with a lack of real content (ie, it’s just copy-pasted garbage). If you’re rejected you’ll likely be denied for Adsense or Media.net anyway, in which case I’d recommend PropellerAds, as their standards are, ahem, VERY relaxed.
Otherwise I’d recommend going with Media.net as they’re the second best bet unless 95%+ of your traffic comes from what Ad-Networks often call Tier 2 or 3 countries. Generally if a country isn’t a “first world country” as in Western or extremely high cost of living (South Korea/Japan) it’s Tier 2 or 3.
If 95%+ of your traffic comes from Tier 2 or 3 countries, and you were denied for Media.net, then PropellerAds is a small step-up from Adsense as you can integrate Adsense into their platform as well, meaning you get slightly above Adsense rates generally. But it’s not much better.
I’d honestly just focus on improving your website then reapplying to Ezoic if you’re denied. But it’s your choice, I’m merely representing the data I gathered and my experience with the networks.